If you are thinking of incorporating TripAdvisor reviews on your hotel’s website using their free WordPress widget you should consider a few things first.
The obvious risk is that as you have no control over which reviews are displayed, you could be showing a 1-star review from a disgruntled guest on your own website — putting off potential guests who were ready to book.
What may not be so obvious to a hotelier is that by displaying the TripAdvisor widget you are providing a direct link to your TripAdvisor page and actively encouraging the potential guest to click through and leave your site in order to read more of the reviews. The danger here is that the potential guest may decide to check out higher-ranked hotels in your area at a similar price point.
TripAdvisor is an OTA
The third danger is that TripAdvisor has turned into an OTA and price-comparison site, and a potential guest you have attracted to your own website through your own marketing efforts may book through them or one of the other OTAs that are listed.
A safer alternative: a curated review widget
One solution to this issue is to use our WordPress review widget, which allows you to display a curated list of guest reviews on your own website. Once it is installed you can automatically select which reviews you want to display on your site from within ReviewFilter. Apart from the obvious benefits of having full control over which reviews are displayed, your site is also getting the added benefit of having new review content posted to it all the time. Sites that regularly have new content posted are believed to be preferred by search engines — an added bonus.
You can see how the curated review widget works as part of the Lite, Core and Pro plans, and check the full list of supported integrations on our Hotel PMS Integrations page.
