Online review management for hotels and restaurants
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Do you want more positive reviews?

ReviewFilter is a cloud based tool for Hotels and Restaurants that engages with recent customers via email or SMS and invites them to give feedback on their recent experience of your business. If the feedback is positive the customer is automatically redirected to submit their review to sites such as TripAdvisor, Facebook, Google etc.

However, if the feedback is negative the customer’s comments will be forwarded on to the manager or business owner for them to deal with and hopefully resolve the complaint in private.

Using ReviewFilter a business can push more positive reviews to public review sites whilst allowing disgruntled customers to vent in private thus protecting its online reputation.


89% of people say that reviews influence their purchasing decision.

(Convergys Corp)

Customer Overview

Encourage Reviews

Automatically encourage customers by email or text message to give you feedback and only push positive reviews to sites like Tripadvisor, Google+, Facebook and Yelp.

Intercept a possible bad review

Be alerted to negative feedback and resolve it before the customer decides to write a negative review.

Social Share

Share your best reviews via social media.


Filter, sort and export your database for marketing.

Customer Feedback Form

Responsive Design

100% responsive design so your customers can give you feedback no matter what device they are on.

Simple and Effective

Simple interface to make it as quick as possible for a customer to leave feedback and publish to a public review site if their feedback is positive.

Sentiment Based Routing

Intelligent routing and custom “thank you” page’s depending if the feedback is positive, neutral or negative.

Review Analytics


Review dashboard showing your company’s performance at a glance.

Review Trends

Chart your historic and current review trends. Track guest satisfaction and monitor your companies review score.


View your conversion rates, review requests and completed reviews.

A negative review posted online can loose a business as many as 30 customers.

(Convergys Corp)

30 people lost for every bad review


  • Designed For B&B’s And Small Guest Houses
  • 300 Email Review Requests Per Month
  • Automatic Review Request Reminders
  • Instant New Review Notification
  • Analytics To Monitor Customer Sentiment And Trends
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  • 2000 Email Review Requests Per Month
  • SMS Review Requests (from 3.9p per SMS)
  • Automatic Review Request Reminders
  • Instant New Review Notification
  • Social Share Enabled
  • Analytics To Monitor Customer Sentiment And Trends
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Optional Extras

  • Done for you setup.  ReviewFilter is easy to setup and we provide video tutorials to walk you through the process. However, we understand that our clients our busy running their hotels and restaurants and may wish to outsource the setup process to us for a one off fee of £199
  • WordPress integration.  Our WordPress plugin (pro accounts only) is easy to install on your restaurant or hotel website.  A basic understanding of CSS is required to style the plugin to match your website theme. If you would like us to install, configure and style the plugin we charge a one off fee of £149
  • Fully managed service. We can manage the entire feedback process for your business.  The package includes full setup, customer data extraction from your booking software, daily sending of feedback and review requests, social media sharing, publishing of reviews to your own website (via our plugin) and monitoring of your online reputation. The only time you will need to be involved is to respond to any negative feedback. POA


How long is your contract?
We are so confident that your hotel or restaurant will see an increase in positive reviews that we do not make you sign a minimum term contract.
Should I only ask guests for their feedback if I think its going to be positive?
Absolutely not. One of the great things about ReviewFilter is that as well as pushing positive reviews to public review sites it also gives unhappy customers a chance to vent their dissatisfaction in private. You should take this opportunity to listen to the customer and deal with their problem appropriately. Research shows that a customer who has made a complaint and been listened to by someone who genuinely cares is far less likely to publish a scathing negative review online.
Is this similar to TripAdvisor's ReviewExpress?
No, the problem with TripAdvisor’s ReviewExpress is that you do not have a chance to open dialog with an unhappy customer before its too late. Effectively you are encouraging all types of reviews whether they are positive or negative. This is great for TripAdvisor but not so good for your business and remember that too many negative reviews will adversely affect your ranking on TripAdvisor. ReviewExpress will also only work with TripAdvisor – whilst TripAdvisor is certainly important there are a lot of other important review sites that will give SEO benefits.
Should I bother with Google+ reviews?
Google+ reviews should be a major part of your strategy. There is no doubt that they play a part in your SEO ranking and even affect how you are displayed on Google Maps. Not enough recent and genuine reviews can make the difference between being displayed as a tiny red dot on Google Maps rather than a large red dot.
Can I steer customers to a particular review site?
Yes you can and its really easy to change the sites that you steer your positive reviews to. The benefit of this is that once you are at the top of one site you can concentrate your efforts on a different site where you are not performing well or have no presence.
Why would I use SMS over email?
SMS review requests are of most use to business’s like restaurants where they may not have the customers email address. Because the majority of people have smart phones a SMS review request can be sent that with a link that will open up in their mobile web browser. Our feedback system is 100% responsive so the whole review process can be completed on the smart phone.
What if the customer doesn't respond to the initial feedback request?
Our software will send up to 3 reminder emails or SMS messages until the guest submits their feedback. You have complete control over the delay in between these reminders and can also deactivate the reminder emails/sms’s should you wish.
What is the benefit of using your WordPress plugin?
Our WordPress plugin allows a hotel or restaurant to display (positive) customer feedback directly on their own website. The feedback/reviews are marked up in accordance with to ensure they are optimzed for search engine results.
I'm already using TripAdvisors free wordpress plugin to display TripAdvisor reviews on my site. Why might this not be the best idea?
Apart from not being able to control which reviews are displayed on your site the other big problem is that Tripadvisor has turned into an OTA. By allowing your website visitors to easily click through to Tripadvisor to read more reviews you are also risking them discovering a higher ranked establishment, getting a cheaper rate, and booking your competition.
What is Social Share?
Our Social Share functionality allows you to share a really positive piece of feedback you received from a guest across Twitter and Facebook. Because of Twitters 140 character limit our software gets around this by creating an image containing the text of the feedback, star rating and company logo. ReviewFilter then shares this through your company’s Twitter or Facebook account.