Online review management for hotels and restaurants

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Do you want more positive reviews?

ReviewFilter is a cloud based tool for Hotels and Restaurants that engages with recent customers via email or SMS and invites them to give feedback on their recent experience of your business. If the feedback is positive the customer is automatically redirected to submit their review to sites such as TripAdvisor, Facebook, Google etc.

However, if the feedback is negative the customer’s comments will be forwarded on to the manager or business owner for them to deal with and hopefully resolve the complaint in private.

Using ReviewFilter a business can push more positive reviews to public review sites whilst allowing disgruntled customers to vent in private thus protecting its online reputation.


89% of people say that reviews influence their purchasing decision.

(Convergys Corp)

Customer Overview

Encourage Reviews

Automatically encourage customers by email or text message to give you feedback and only push positive reviews to sites like Tripadvisor, Google+, Facebook and Yelp.

Intercept a possible bad review

Be alerted to negative feedback and resolve it before the customer decides to write a negative review.

Social Share

Share your best reviews via social media.


Filter, sort and export your database for marketing.

Customer Feedback Form

Responsive Design

100% responsive design so your customers can give you feedback no matter what device they are on.

Simple and Effictive

Simple interface to make it as quick as possible for a customer to leave feedback and publish to a public review site if their feedback is positive.

Sentiment Based Routing

Intelligent routing and custom “thank you” page’s depending if the feedback is positive, neutral or negative.

Review Analytics


Review dashboard showing your company’s performance at a glance.

Review Trends

Chart your historic and current review trends. Track guest satisfaction and monitor your companies review score.


View your conversion rates, review requests and completed reviews.

A negative review posted online can loose a business as many as 30 customers.

(Convergys Corp)

30 people lost for every bad review


  • 2000 Email Review Requests Per Month
  • SMS Review Requests (from 3.9p per SMS)
  • Automatic Review Request Reminders
  • Instant New Review Notification
  • Analytics To Monitor Customer Sentiment And Trends
  • Free Upgrade To Pro Account When Released.


  • Everything In The Core Package
  • 5000 Email Review Requests Per Month
  • SMS Review Requests
  • Social Share Enabled
  • Review URL For Use In Business Stationary/QR Codes
  • Business Micro Site


How long is your contract?
We are so confident that your hotel or restaurant will see an increase in positive reviews that we do not make you sign a minimum term contract.
Should I only ask guests for their feedback if I think its going to be positive?
Absolutely not. One of the great things about ReviewFilter is that as well as pushing positive reviews to public review sites it also gives unhappy customers a chance to vent their dissatisfaction in private. You should take this opportunity to listen to the customer and deal with their problem appropriately. Research shows that a customer who has made a complaint and been listened to by someone who genuinely cares is far less likely to publish a scathing negative review online.
Is this similar to TripAdvisor's ReviewExpress?
No, the problem with TripAdvisor’s ReviewExpress is that you do not have a chance to open dialog with an unhappy customer before its too late. Effectively you are encouraging all types of reviews whether they are positive or negative. This is great for TripAdvisor but not so good for your business and remember that too many negative reviews will adversely affect your ranking on TripAdvisor. ReviewExpress will also only work with TripAdvisor – whilst TripAdvisor is certainly important there are a lot of other important review sites that will give SEO benefits.
Should I bother with Google+ reviews?
Google+ reviews should be a major part of your strategy. There is no doubt that they play a part in your SEO ranking and even affect how you are displayed on Google Maps. Not enough recent and genuine reviews can make the difference between being displayed as a tiny red dot on Google Maps rather than a large red dot.
Can I steer customers to a particular review site?
Yes you can and its really easy to change the sites that you steer your positive reviews to. The benefit of this is that once you are at the top of one site you can concentrate your efforts on a different site where you are not performing well or have no presence.
Why would I use SMS over email?
SMS review requests are of most use to business’s like restaurants where they may not have the customers email address. Because the majority of people have smart phones a SMS review request can be sent that with a link that will open up in their mobile web browser. Our feedback system is 100% responsive so the whole review process can be completed on the smart phone.

Want to know more?

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