Why using the TripAdvisor widget may not be the best idea for hotels

If you are thinking of incorporating TripAdvisor reviews on your hotels website using their free WordPress widget you should consider a few things first. The obvious risk is that as you have no control over which reviews are displayed so you could be displaying a 1 star review from a disgruntled guest on your own website putting off potential guests that were ready to book. What may not be so obvious to a hotelier is that by displaying the TripAdvisor widget you are providing a direct link to your TripAdvisor page and actively encouraging the potential guest to click through leaving your site in order to read more of the reviews. The danger here is that the potential guest may decide to check out higher ranked hotels in your area at a similar price point. The third danger is that TripAdvisor has turned into an OTA and a potential guest that you have attracted to your own website through your own marketing efforts may book through them or one of the other OTA’s that advertise on TripAdvisor. Sign up below for more information on our WordPress Reviews Widget and our other products that can dramatically increase your hotels review volume. CLICK HERE FOR MORE...
Is review engagement the secret to increased occupancy levels?

Is review engagement the secret to increased occupancy levels?

Review sites, love them or hate them but one thing cant be denied – they are part of the hospitality industry and are here to stay.  So how can a hotel get a competitive advantage? According to a study by Medallia, there is a direct and very noticeable relationship between a business’ social media awareness/responsiveness and their rate of success. Now to many people this won’t be very shocking news and indeed it seems fairly obvious a correlation to draw but many hotels are still missing out on the benefit that positive social media engagement can have on their business. Properties that responded to over 50 percent of social reviews grew occupancy rates by 6.4 percentage points, more than twice the rate of properties that largely ignored social media reviews A hotel that positively engages with its guests through social media and responds to feedback in a timely and intelligent way is one that will see measurable levels of success. When you respond to your guests reviews on sites like Yelp and Tripadvisor, you’re showing the human face of your business and it’s the human face that customers like to see. They like to see that you are willing to take criticism and constructive feedback and that you’re willing to see what you’re doing right and act on what you’re doing wrong. When you engage with your guests through social media, you’re showing them that you’re taking a keen and active interest in tailoring your service for them and what they want, rather than simply closing off and giving them the impression you don’t care. The study showed conclusively; that hotels who responded to...